Here are a few excerpts from another helpful HBR article:
... the reasons more ideas from open innovation
aren’t being adopted are political and cultural, not technical. Multiple
gatekeepers, skepticism regarding anything “not invented here,” and turf wars
all hold back adoption.
in addition to having good ideas, those design
agencies whose concepts were successfully implemented had a more flexible
approach to all stages of the development process.
Successful designers took five strategic
actions to cultivate flexibility and trust. … not to drive efficiency but to
create consensus:
- Create a multi-layered network
- Foster equal ownership
- Establish interim milestones
- Build an open business case
- Prototype early
David Cutler is Managing Director at Creative Chaos. They provide tech team
augmentation and custom software development for funded Startups, Agencies,
strategy consultants, and corporate Innovation Labs, such as: McKinsey BionicSolutions and AB InBev's Zx-Ventures.